August 23, 2024 - Differs, the AI-driven pricing optimization startup founded by Dr. Rata Suwantong Jacquemart and Dr. Damien Jacquemart, is thrilled to announce its official launch in Thailand. In a strategic move to revolutionize pricing strategies, Differs has started a partnership with Montivory in addition to their first partner SSCI to challenge conventional discounting approaches. Together, they aim to help Thai businesses leverage AI to sell at optimal prices, balancing profitability and inventory movement.

"We are redefining the approach to pricing strategy with the powerful question: 'What if product discount aggressiveness isn’t always the key to success?'" stated Montivory in their announcement.

To mark its entry, Differs hosted its first independent event – ”AI Odyssey” –  bringing together former students from France and leading figures in Thailand's AI landscape. The event featured experts from various industries, including Retail & CPG, Aerospace, Banking, Telco, and Media, to discuss the current state and future advancements of AI.

Additionally, Differs exhibited at Techsauce Global Summit 2024 at Booth S49. The summit, known as the biggest tech conference in Southeast Asia, featured over 350 industry-leading speakers across 11 stages. Attendees were invited to explore how Differs' predictive AI SaaS can help optimize discounts, protect brand image, and boost profits.

Images from AI Odyssey (left) and Techsauce Conference (right)

Differs now also has its first Thai client, Index Living Mall, a leading retail company in Thailand. They specialize in home decoration and furniture through its extensive network of stores, focusing on delivering high-quality design, functionality, and value to customers while continuously innovating in technology and business processes to meet evolving consumer needs.

"Thanks to Differs, we dare to go out of our comfort zone and try new discount strategies. During our clearance Sales, Differs helped us gain +48% profit uplift and +116% volume x COGS. 

The UI is also very complete and can be customized to our need.'" 

– Pichapim Patamasatayasonthi, SVP Trading at Index Living Mall

Join Differs on this journey towards smarter, AI-driven business solutions in Thailand.

About Differs

Founded in 2023, Differs is a predictive AI SaaS that helps retailers optimize your discount for each product. Differs is recognized as a Top 10 French AI Innovation of 2024 by Le Point, selected by a jury including Yann Lecun and Physics Nobel Prize laureates. Differs has helped brands such as BSTN, Index Living Mall, Sixth June, YellowKorner, and more gain +18% profit on average during promotions.