Consumers are now more cautious with spending, it’s time to adapt your retail strategies.

Inflation amplifies price sensitivity, steering consumers towards essential spending. Download Differs' latest report to understand the new normal in consumer behaviours.

In a year marked by persistent inflation and evolving economic challenges, the 2023 holiday season unveiled striking patterns in consumer behavior and retail dynamics. This report examines the diverse responses from different markets.

The rise of Generation Z, born between the mid-1990s and the early 2010s, has transformed consumer behavior and preferences. This tech-savvy and socially conscious generation approaches consumption uniquely, driven by their digital upbringing and a desire for authentic and personalized experiences.

*Webinar in English

Why is promotion optimization the top use case for retailers right now?

Consumer behavior and purchasing power has significantly changed, making it crucial for businesses to adapt their promotional tactics. Whether you're a small business owner or a seasoned marketer, this webinar is tailored to provide you with ways to thrive especially with AI.

*Webinar in English

The reopening after the pandemic combining with the Ukraine-Russia war has made the global inflation rate hit a 40-year high at 8.8% in 2022. And 2023 will be the same, with 6.6% inflation expected.

*Webinar in French
Consumers no longer have money.

In February 2023, consumer prices increased by 6.2% over one year (Insee) - 14.5% for food products and 14% for energy. However, salaries are not increasing as much (+1.8% of the minimum wage).

Asking the question of promotions is fundamentally related to price elasticity.

You want to plot the demand variation as the price increases and then observe the curve's inflection point, i.e., where demand stops increasing while the price increases.